If you are a blogger or online marketer, you know how important it is to have quality content on your blogs or websites. Before the era of AI, writing content for your marketing venues used to be the most tiresome task. However, things have changed since ChatGPT. AI writing now is the most effective and efficient way to create content. Nearly every Saas platform has AI wirting tools in their feature, and there is a constantly growing number of standalone services as well.
“The AI writing assistant software market is expected to grow at a rate (CAGR) of 26.94% from 2023 to 2030, reaching a market size of $6.464 billion by 2030. ” – VerifiedMarketResearch.com
AI’s Role in Streamlining Your Writing Process
AI writing tools offer a range of solutions tailored to the diverse writing tasks people face every day. For example:
- Speeding Up Content Marketing: There are AI copywriting tools designed to enhance your marketing efforts by producing high-quality content more quickly for things like marketing materials, product descriptions, and sales copy.
- Simplifying Content Updates: AI tools can help you rewrite existing content, keeping it fresh and up-to-date.
- Optimizing for SEO: SEO-focused AI tools utilize Natural Language Processing (NLP) to create top-notch SEO content based on specific keywords. Many leading SEO tools already incorporate AI for advanced techniques.
- Boosting Creativity: Creative writing software powered by AI can quickly generate fresh ideas and assist in crafting engaging content.
- Automating Editing: Tools like Grammarly provide real-time proofreading, checking for spelling, grammar, and plagiarism to polish your content and make it ready for publication.
Because there are so many to choose from, I will introduce the best 10 AI writing tools with their features, functions, expertise, and also pros and cons, so you will get a better idea of which to use.
The top 10 AI writing tools are:
1 – Surfer SEO
Surfer SEO uses advanced AI tech to help businesses quickly and easily optimize their online content for search engines. The platform offers a variety of powerful SEO analysis tools, content optimization tips, and competitor insights, all aimed at boosting a business’s online presence.
As a top-tier writing AI, Surfer SEO can help you snag that coveted #1 position on Google. It does this by analyzing the best-performing pages for your selected keywords and providing personalized suggestions to enhance your content. This not only saves you time and effort but also increases your chances of ranking higher in search engine results pages (SERPs). You might have noticed that many other AI writing tools work smoothly with Surfer, showcasing its effectiveness for you and your websites.
Pros
- Plagiarism Checker: The platform features a plagiarism checker to avoid ranking penalties and ensure your content is original.
Integration: Surfer SEO integrates seamlessly with popular AI writing tools, Google Docs, Semrush, and WordPress, making content creation and publishing a breeze.
- Content Score: It offers a content score derived from SERP analysis, NPL, and other key ranking factors to aid in optimizing your content.
- Content Strategy: Surfer SEO creates content briefs and outlines based on top-ranking SERP results, helping you develop a solid content strategy.
Cons
- Pricing: Surfer SEO can be a bit pricey, with the basic plan starting at $89 per month, which allows users to write, edit, and analyze up to 30 documents.
Conclusion
Right now, Surfer SEO is a top choice for AI and NPL tools in SEO content writing. You’ll probably want to pair Surfer with a strong AI writer like Jasper or Rytr. Surfer SEO is a fantastic companion for these amazing tools, ensuring your AI-generated content stays in good standing with Google and other search engines.
2 – ClosersCopy
ClosersCopy’s ability to create and share frameworks opens up a ton of possibilities for using AI to generate niche content. These frameworks are specifically designed to train ClosersCopy’s AI for certain writing tasks, like AIDA copywriting or crafting product descriptions. While many AI writing tools limit users to their official frameworks, ClosersCopy allows users to share their best frameworks, benefiting the community. Plus, it has a unique pricing model that many find appealing.
As one of the more popular general-purpose and marketing AI content writers available, ClosersCopy excels in sales and marketing copy but also shines in blog content with its long-form editor.
Pros
- Workflows: Users can connect different ClosersCopy frameworks into one cohesive output, making the content creation process smoother (for example, Blog Title -> Blog Outline -> Blog Introduction -> Blog Conclusion, all in one Workflow).
- SEO Insights: It provides NPL-guided SEO insights right in the text editor, using live search results to help optimize content.
- Frameworks: With over 700 frameworks, including community submissions, ClosersCopy offers a lot of versatility.
Cons
- Slow Development: Some users have pointed out that new features are being developed more slowly. This might be because the developers have shifted their focus to a new AI writing platform called Copyspace. This has left some long-time ClosersCopy users feeling disappointed, which is why the product has dropped in our rankings since our last review.
Conclusion
ClosersCopy is ideal for sales pros and marketers who want top-notch sales copy. It’s also a great tool for blog writers and affiliate marketers. But if you’re after something more budget-friendly, Rytr offers fewer features but comes at a much lower price.
3 – Frase.io
Frase’s cutting-edge AI tech makes it super easy for businesses to whip up top-notch content in no time. Plus, its SEO tools ensure everything is optimized for search engines. Frase dives into existing content and gives you smart, AI-driven next steps that really save you time.
Frase.io is a robust AI writing assistant that supports you through every stage of content creation. Whether you need help with topic research, writing, or editing, it’s got your back. If you’re a blogger, content marketer, or just someone looking to improve your writing, Frase can elevate your content game.
Pros
- Advanced SEO Content Optimization: This tool optimizes your content for SEO using NLP topic modeling and tracks how it performs with Google Search Console integration, helping you tackle content decay effectively.
- Flexible Editor: It features a long-form editor that lets you write manually or get AI help whenever you need it.
- SEO Content Briefs: In just “6 seconds,” Frase can whip up content briefs based on SERP research, complete with customizable templates for different content types.
Cons
- Integrations: While Frase has some great integrations (like WordPress, Salesforce, and Google Search Console), adding more third-party tools could make users’ workflows even smoother.
Conclusion
Frase.io is perfect for content marketers or teams aiming to produce high-quality SEO content with AI to boost their organic search rankings. With Google Search Console integration included in every plan, it’s especially handy for larger content sites that want to keep an eye on content decay without having to manually check each post every few months.
4 – Scalenut
Scalenut is another top-notch AI writing tool designed specifically for SEO and content marketing. It works by examining the highest-ranking pages for your chosen keywords and gives you tips on how to enhance your content. Whether you need help with a single article or an entire content cluster for a comprehensive strategy, Scalenut helps you establish topical authority.
With Scalenut, businesses can automate their entire content process, making planning, keyword research, writing, and optimization much easier. This not only lightens the load for your team but also boosts overall efficiency without taking away jobs.
Pros
- Content Strategy: Scalenut quickly develops content strategies and keyword clusters using AI, making the planning phase a breeze.
- Marketing Templates: Scalenut offers over 40 templates for various marketing tasks, from product descriptions to newsletter content.
- AI-Guided Writing: The tool provides AI-assisted writing with real-time optimization, SERP data, and content scoring to improve quality.
- Audience Analysis: It looks into audience search intent and competitor performance in SERPs to create the best approach for each piece of content.
Cons
- Template Diversity: Although it has a good range of marketing templates, adding more varied content formats could better serve the needs of different content creators and marketers.
- Depth of Analysis: While Scalenut does a solid job with SERP and audience intent analysis, it could dive deeper into competitor content to offer more detailed insights for standing out.
Conclusion
Scalenut is perfect for businesses aiming to quickly generate content at scale, helping them build topical authority and gain traction in the SERPs. It offers lower pricing for SEO content compared to Surfer SEO, though it has fewer integrations. It stands strong on its own with plenty of AI content creation features.
5 – WordHero
WordHero is a versatile AI writing tool that’s especially great for business needs. It launched on AppSumo with a lifetime deal that offers unlimited words, and it’s quickly gained popularity. This tool is perfect for generating content on the fly, which you can easily drop into your favorite documents, whether that’s Word, a Slack channel, or a marketing campaign. Its long-form editor has improved significantly, making it even simpler to create entire documents with AI assistance.
The platform has a dedicated user community that regularly shares feedback, and the team actively considers these suggestions. This means we can expect ongoing improvements, just like we’ve seen over the past few years.
Pros
- Multilingual Support: With support for over a hundred languages, it ranks high for language variety.
- Advanced Writer: This feature allows you to create a coherent 2,000-word article in one go, getting you from zero to a first draft in under a minute.
- Brand Voice: Recently, WordHero rolled out brand voice features, which are crucial for many other AI writing tools.
- Unlimited Content: You can generate as much content as you need, following their fair use policy. They’ve also introduced an “Enhanced Mode” that utilizes improved AI models, though it may come with monthly word limits.
- Blog Content: It outshines Rytr when it comes to crafting engaging blog introductions and conclusions.
- Templates: WordHero provides template-based AI outputs that you can use right away or integrate into its long-form editor.
Cons
- Dark Mode: While having dark mode in the editor is nice, some text appears as dark gray against the black background, which can be hard to read.
- Frequent LTD Sales: WordHero has appeared on AppSumo several times and is currently offering lifetime subscriptions on their website. While this is fantastic for early users, it raises concerns about sustainability for a SaaS company that incurs costs with each AI request. This makes the future of WordHero a bit uncertain, although it’s a great opportunity for those willing to take the plunge on a lifetime deal.
6 – Copy.ai
Copy.ai is a popular content generator with over 6 million users, designed to streamline various sales and marketing tasks, including systems and integrations. Its AI capabilities connect to a wide range of applications that can boost sales enablement and market strategies. This can significantly enhance the productivity of individuals or teams for specific tasks with the help of its features.
For instance, its LinkedIn API can extract prospect information from a CRM-linked LinkedIn profile, allowing users to craft personalized cold outreach messages that follow copywriting best practices. Plus, it offers a ChatGPT alternative through Copy.ai Chat.
Pros
- Brand Voice + Infobase: It keeps track of crucial details about your brand’s voice and other important information.
- Chat Interface: It includes a Chat by Copy.ai feature, a ChatGPT-like interface tailored for sales and marketing tasks, complete with a prompt library.
- API & Zapier Integration: Copy.ai’s API and integrations work seamlessly with CRMs, LinkedIn, and other sales/marketing tools, making cold outreach more effective.
- Chat Interface: It includes a Chat by Copy.ai feature, a ChatGPT-like interface tailored for sales and marketing tasks, complete with a prompt library.
Cons
- Limited Native Integrations: While Copy.ai is impressive, its workflows mainly rely on a few built-in integrations. Users often need to navigate APIs or use Zapier, which can be a costly solution.
Conclusion
Who Should Use Copy.ai? Copy.ai is ideal for salespeople and marketers, whether they work solo or in teams. Teams can take advantage of the Pro plan, which offers unlimited words, unlimited projects, and up to five user seats.
7 – Sudowrite
Sudowrite is all about helping you with your creative writing. It provides drafts, suggestions, and editing tips, focusing more on storytelling and descriptive writing than the typical business-oriented AI tools. While many writing platforms cater to blogs and corporate needs, Sudowrite stands out by offering a unique approach tailored for storytellers.
This AI writing tool is designed specifically for crafting stories and any content that involves a bit of narrative flair. Instead of relying on templates or rigid structures, it emphasizes a smooth writing process, allowing you to focus on your creativity.
Pros
- Dialogue: While many use AI for straightforward facts, Sudowrite shines when it comes to prose and storytelling.
- Writer-Friendly: Unlike some AI tools that aim to replace writers, Sudowrite is all about boosting your efficiency and creativity.
- Enhancements: With tools like “Describe” for adding vivid language and “Expand” for naturally lengthening your text, it really helps elevate your writing.
- Suggestions: It provides auto-complete and style suggestions that fit seamlessly into your writing context.
- First Draft: The “First draft” feature can turn a simple idea into a full 1000-word piece, making content creation a breeze.
Cons
- Credit System: The pricing starts off a bit steep, so it would be great to see more affordable options for casual users, ideally under $20.
- Character Consistency: Although Sudowrite excels in story creation, overusing it can lead to inconsistencies in character development and plot continuity.
Conclusion
Writing comes in many forms, and just because you’re reading an article online doesn’t mean everything has to be strictly factual. Sudowrite caters to a wide range of writers, from those working on fiction and poetry to anyone passionate about narrative projects. It’s particularly suited for creative professionals in unique brand writing roles or those diving into narrative and poetry.
8 – INK
INK is an AI writing tool designed to help you whip up high-quality content in just a few minutes. With any paid plan, you can generate unlimited words and images, making it a fun platform to explore. It focuses on creating content that ranks well in SEO. INK’s Content Shield offers robust protection, allowing you to use AI responsibly without risking penalties on your content. It scans unlimited text, checks for plagiarism, and identifies if common tools might flag the content as AI-generated. These checks give you extra peace of mind as you schedule or publish your content guided by INK.
Pros
- SEO Scorer: It provides a straightforward content score for each article, helping you gauge how it might perform in search results once published.
- Keyword Research: INK conducts keyword research, offering insights on search volume, trends, and CPC data to back your content creation with solid data.
- AI-Generated Images: It creates visuals based on your text prompts, providing images that enhance your content at budget-friendly prices.
- Content Shield: INK safeguards your website’s reputation with Content Shield, ensuring your content is free from plagiarism and passes AI detection tests.
Cons
- Long-Form Writer: The features for rewriting articles and shorter content are more effective than those for generating longer pieces.
- Integrations: While INK has excellent content creation tools, it could improve by integrating with more content management systems.
Conclusion
INK is ideal for individuals and businesses looking for unlimited content generation through over 130 marketing templates, a long-form editor, or quick paraphrasing. It also offers great value with its data-driven SEO tools, plagiarism detection, and the ability to generate both AI images and written content.
9 – Hubspot
HubSpot’s Free AI Blog Writer is a game-changer for businesses looking to enhance their blog content creation. By harnessing the capabilities of artificial intelligence, this tool makes it easier and faster to produce engaging, top-notch blog posts. It’s a key feature in HubSpot’s toolkit, designed to help marketers, bloggers, and business owners keep a steady flow of content without sacrificing quality or spending too much time on writing.
Pros
- Content Improvement Tips: It offers smart suggestions to enhance your existing blog posts for better readability and engagement.
- Customizable Tone and Style: HubSpot allows you to tweak the tone and style of the content to align with your brand’s personality.
- SEO Enhancement: It helps optimize your content for search engines, making it easier for your blog posts to rank higher and attract a larger audience.
- AI-Driven Content Generation: This tool uses cutting-edge AI technology to create blog post drafts, which saves you time and energy in the writing process.
Cons
- Narrow Focus: While its AI writer is great for blog posts, it doesn’t cover other types of content, which might limit its overall utility.
Conclusion
HubSpot’s Free AI Blog Writer is perfect for content creators, digital marketers, and small to medium-sized business owners who want to streamline their writing process. It’s especially useful for those aiming to regularly produce high-quality blog content but who may be short on time or writing resources. Whether you’re looking to enhance your content marketing efforts, improve your website’s SEO, or simply keep your blog active with less hassle, this AI-powered tool can really lighten the load of content creation.
10 – Rytr
Rytr is a powerful AI writing platform that stands out among the many tools available today. It’s super versatile, making it a great fit for marketers of all kinds. With its copywriting frameworks, blog writing templates, and product description tools, it covers a lot of ground. Plus, it has SEO features that help you nail down keywords and topics, so you can write with confidence. Once you give it a try, your writing game will never be the same.
This platform leverages AI to whip up high-quality content in no time. Whether you’re in marketing, eCommerce, or any other field, you can create content for just about anything. The user-friendly interface means you can jump right in, even if you’re new to AI writing or writing in general.
Pros
SEO Integrations: It works with Semrush and SERPs for in-depth content analysis, helping you find the best keyword suggestions, especially useful for the “Blog Idea” and “Blog Outline” templates.
Chrome Browser Extension: There’s a handy Chrome extension that brings AI writing features into popular apps like WordPress and email.
User Interface: The interface is straightforward, featuring a long-form editor and a dark mode for comfortable reading.
Templates: With more than 40 templates and use cases, you won’t have to stress about crafting detailed prompts.
Multilingual: It supports content generation in over 30 languages, making it accessible to a wide range of users.
Cons
- Contextual Understanding: Rytr offers a variety of languages and templates, but boosting its ability to grasp context and improve accuracy in specialized or technical topics could make it even more useful for content creators in those areas.
- Content Depth: Rytr is great at whipping up short content, but it sometimes falls short when it comes to creating detailed, long-form articles. Tweaking its algorithms to deliver deeper insights and more thorough pieces would really help.
Conclusion
With over 7 million users, it’s tough to find someone who wouldn’t gain from using Rytr. If you’re new to AI tools, this is a fantastic starting point, especially since it offers a free plan. Plus, it’s one of the most affordable options out there. Whether you’re a freelancer, a small business owner, or part of a larger team, Rytr is a must-have for anyone looking to enhance their writing productivity.
My thoughts on which AI writing tool to choose
Rytr is an excellent starting point for those looking for a budget-friendly, all-purpose AI writer. WordHero and ScaleNut are worth considering if you need to produce long-format writing. For creative writing, Sudowrite is the standout tool. We’d also be remiss if we didn’t say that SurferSEO is one of the best companions for an AI writer, and if your writer has an integration, definitely consider getting it.